Bloggers don’t offer any real evidence or support that what they are saying is true or whether it makes sense (not me, of course. Everything I say makes sense - including this post's title). Blogs can be insightful and intelligent or be the ravings of a mad writer. They are intended for people who are interested in what the blogger has to say. However, blogs can be powerful tools in marketing. A customer can spread his or her satisfaction or dissatisfaction of goods and services by blogging about it, and some other medium can pick it up. Before long, thousands of people are reading about it.
Such was the case of the dissatisfied Comcast customer that videotaped a repairman sleeping and posted it. After the video wound up on MSNBC, about 200,000 people saw it (Shin, et. al., 2008). Practically everyone has a video phone or camera today. Anything can be captured and sent to the internet. Just know that this blog is different.
This blog is for you to release, restore and revive. Release the issue that has been bothering you about the world. Did someone bump you in the shoulder without saying excuse me? Restore yourself to confidence in knowing there are still loving, warm people out there. Revive your faith in the fact that there are still caring people out there whose brains have not permanently melted into their headphones. There is always a point of view you hadn’t considered. How about considering mine? Tell me something. Your response is welcome.
Such was the case of the dissatisfied Comcast customer that videotaped a repairman sleeping and posted it. After the video wound up on MSNBC, about 200,000 people saw it (Shin, et. al., 2008). Practically everyone has a video phone or camera today. Anything can be captured and sent to the internet. Just know that this blog is different.
This blog is for you to release, restore and revive. Release the issue that has been bothering you about the world. Did someone bump you in the shoulder without saying excuse me? Restore yourself to confidence in knowing there are still loving, warm people out there. Revive your faith in the fact that there are still caring people out there whose brains have not permanently melted into their headphones. There is always a point of view you hadn’t considered. How about considering mine? Tell me something. Your response is welcome.
Reference:
Cameron, G. T., Wilcox, D. L., Reber, B. H., & Shin, J. H. (2008), Public relations today: managing competition and conflict. Boston: Pearson.
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