"You must be the change you wish to see in the world."

- Mahatma Gandhi




Monday, May 16, 2011

WORD! Why Newspapers and Magazines are Still Heavy Hitters

Most newspapers are intended for specific towns and cities, even though they are popular in others.  Newspapers such as USA Today are intended for people interested in issues that affect the country.  Newspapers have a special place in my heart.  They can now be read online, but there is nothing like unfolding a piece of material big enough to use as a tablecloth and reading from it.  The ads used in newspapers can be as small as a thumb or as large as a poster.  Magazines, on the other hand, target specific issues and people – for example, people over 50, women over 40, new mothers, working mothers, home engineers (stay-at-home-moms), body builders, and teens, are just a fraction.  Do you think you need psychological help?  Pick up Psychology Today.  Love technology?  Pick up Wired.  Love to travel?  Pick up Cruisin.’  The list is endless.  My favorite magazine of all time is, well, TIME.  The writers’ talent is immeasurable.  I have to actually get out a dictionary every time I read it!  Well, I don’t actually get out a dictionary.  I write down the word then look it up on the internet.  Now, some people would not want to read a magazine that makes them feel like they’re in school, but can’t magazines be used as education tools?  Ads in this sort of media technology are more personal.  The colors are vivid, up-close, and personal.  We want to look like them.  We want to feel how they feel in what they’re wearing, driving, and eating.  We can even sample colognes from them! What is your favorite magazine and why? 

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